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- The best startups acquire 70% of their users from just 1-2 growth channels
The best startups acquire 70% of their users from just 1-2 growth channels
3 trends, 2 theses and 1 tool from Shuo
Hello friends!
Welcome (back) to “Shuo’s Snippets” where I share what’s new and next in startups and tech. As always, thank you for being someone who’s made me a better and smarter person.
Note: This is my way of sharing notes and sparking discussion, so feel free to reply anytime – I’d love to hear what you’re seeing. No hurt feelings if you opt-out!
So, here’s what I’ve been seeing this past month investing in fractional founders* as well as teaching entrepreneurship at Berkeley and Stanford:
📈 3 trends in startups/tech/venture
🤔 2 theses on what’s next
🔧 1 tool I love
*a fractional founder is an entrepreneur who is transforming their part-time project into their full-time startup
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3 trends in startups/tech/venture
🚀 The best startups acquire 70% of their users from just 1-2 growth channels
The fastest growing startups reach millions in revenue within months by focusing on acquiring customers through just 1-2 channels. Check out my business partner Sandy's post to learn more.
Sandy and I just taught founders at Stanford how to leverage what we call “power acquisition channels” (more here) — our course at Stanford is called “Building and Scaling SaaS Startups: For Full-Time and Fractional Founders” (BUS 144). You can read more from our latest course slides here.
🤖 Humans are now managing AI agents
Human teams are no longer merely using AI to augment their work. They’re now increasingly managing entire teams of AI “agents” who can work 24/7. This trend will change not only our work patterns (by shifting society away from the traditional 9-to-5 workday) but also our resource demands (by disrupting business models that rely on peak demand pricing).
This impact will be particularly pronounced in professional services (across finance and law), since workers will now be able to do more complex and strategic work earlier in their careers (according to 83% of surveyed executives). This was a prominent theme during my talk at EY’s Disruptive Tech Program just last week.
💰 Acquirers of startups are looking for teams that know how to move fast and hire well
In an era where AI is making work 100x more efficient, the startups that win are no longer those with a tech moat, but are those with a time moat. Even the best startups only have a 3-6 month edge over their competitors.
It takes time to hire good people, so companies are increasingly acquiring each other just to poach the talent (as we saw with ServiceNow acquiring Moveworks). I had the opportunity to discuss this trend with Teresa who is on the Board of Directors for ServiceNow (more notes here).
While it’s now easier than ever before to build a one-person unicorn thanks to AI, the best founders will be the ones that reinvest aggressively into growing faster, which inevitably means hiring more — and hiring the best.
2 theses on what’s next
🤩 Hype crashes are opportunities
The Gartner Hype Cycle shows how all innovations take the same path—from “initial enthusiasm” (where we see inflated expectations) to “excessive correction” (where we see a trough of disillusionment) to “steady growth” (where we see society come to terms with the true value of a new idea).
The best time to invest is when an innovation reaches the “excessive correction” stage. In the words of Warren Buffet, “be fearful when others are greedy, and greedy when others are fearful.” We’re near the peak of “initial enthusiasm” for a few technologies, so we’re getting ready to pounce on opportunities.
🌱 The best founders can be found at stage “G” of the “GROW” journey
Founders follow the "GROW" journey, where they Gather ideas (explore
problem areas), Reimagine solutions (iterate through solutions), Optimize
product (test demand and trying to reach PMF - product-market fit), and
Win users (scale aggressively).
We work with founders from the earliest "Gather" stage. We find founders well before they've even landed on their final startup idea or submitted their incorporation paperwork.
1 tool I love
🎓 Democratizing higher ed
Woolf enables students to hyper-customize their own degrees, by turning the courses they’ve taken — even across multiple colleges or workplaces — into accredited degrees (more here). It also enables companies to secure academic accreditation for their corporate learning programs. Woolf’s latest educational partner? Harvard.
I’ve had the fortune of serving on the Woolf Academic Advisory Council.
What’s top of mind for founders?
Founders have been asking me a lot about growth channels. You can hear my latest thoughts below 👇🏼
Please hit “reply” with any thoughts and reactions, and stay tuned for more on what’s new and next in the coming month!
Cheers,
Shuo
More of my work 👇🏼
🎤 Decode videos | For top Berkeley and Stanford founders
DECODE is the largest founder community co-hosted across UC Berkeley and Stanford. The DECODE annual conference focuses on helping founders in their earliest stages of starting a startup. I’ve had the honor of serving on the DECODE board since 2016.
You can find the latest conference highlights video and playlist here.
🤖 Founders' prompt library
My team and I have compiled the largest AI prompt library optimized for founders – especially fractional founders. This is not just another collection of prompts. It’s the largest and most comprehensive prompt library for founders.
You can access it here.
👥 Pop up board
I regularly host pop-up board, which is a unique 45-minute session where founders can present to a handpicked group of seasoned operators and executives, who have led teams as C-Suite at some of the world's top companies. This is founders’ chance to ask their toughest strategic questions, get tailored advice, and learn what it’s like to engage with a real board.
You can find the application here.